What’s up with Microsoft? Are they running low on cash? Not likely. If you have an Xbox360 then you’ll probably pay them around £30 a year for Gold Membership to Xbox Live – allowing access to premium content and online gaming. It all sounds fair enough, but with the BBC’s iPlayer already available on the Xbox’s two main competitor’s consoles – the Wii and the PS3 – Microsoft are missing out. And it’s their own fault:
Xbox 360 iPlayer launch delayed indefinitely
What don’t Microsoft get about this? Have they even heard of ‘value-add’ services? Do they have to charge for absolutely everything??
The BBC themselves aren’t allowed to charge for the iPlayer – what the hell makes Microsoft think they’re allowed to just because a) they’re big bad Microsoft, and b) they have a ’strategy’ to charge for absolutely everything. I mean, what company seriously has the balls to make a strategy to charge for everything? Oh yeah, that would be Microsoft. They really need to wake up and smell the free entertainment. The Xbox is a popular enough console, but how many extra hours do you think people will spend on their console if thy can switch from gaming to watching TV? And if, to put it in an idiotic term used by marketers, they have more backsides on seats for a longer time, this can only be good for the Xbox brand and increase it’s offering. It’ll probably get people interested in Xbox 360 who previously only saw it as a games console rather than a media centre.
Microsoft should stop worshipping the almighty dollar and give a little back to its already paying public, for once. Besides, the BBC is ours – we already paid for it.
GZS







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